FORMATION OF THE ENVIRONMENTAL AWARENESS: CREATIVE APPROACHES TO ECO POSTER

Our studies of the environmental protection and rational use resources will greatly facilitate eco culture development society, especially younger generation. The art imagery, colouristics, nonstandard interpretation, emotion, humour, satire are needed in modern posters, so it becomes more important to advertising appeal as a visual-verbal model such creative technologies metaphor, metonymy, allegory, associations, well hyperbole. Comparing reflection problems their understanding by we can mention that level Europe is much higher. This usually thanks daily nurturing society this direction with help outdoor, television, web advertisements, supporting various eco-initiatives Governments private funds, discipline all population concerning waste utilization. visual means main stages historical posters context analyzed. Authors considering imagery stylistics poster public advertising. These materials part course academic lectures “Design Advertising”, which be used not only for designers but also ecologists, advertisers, culturologists, sociologists philosophers.